Effective Date: September 1, 2025
Nueva Global, LLC (“Nueva,” “we,” “us,” or “our”) is committed to safeguarding the privacy and data security of customers and visitors who access our website to purchase our dietary supplements and nutraceutical products. This Privacy Policy explains how we collect, use, disclose, and protect information you provide when interacting with our site. This policy applies exclusively to our operations within the United States and covers both personal and non-personal data collected in connection with lawful consumer transactions. We do not knowingly collect or retain information from individuals under 18 years of age, and our Site is not directed towards children.
Our platform is intended for customers purchasing Nueva products for lawful dietary supplement use for personal consumption in accordance with applicable laws. Any attempt to use this site for unlawful purposes, or in violation of our Terms of Use, is prohibited. We do not process or retain protected health information, biometric data, or other sensitive classifications covered under consumer privacy statutes beyond what is necessary to process transactions, deliver products, manage affiliate relationships, and comply with legal requirements.
When you create an account, place an order, or contact us, we may collect identifying information such as your name, email address, phone number, billing and shipping addresses, and payment details required to process your order. We also collect browser data, IP addresses, and technical identifiers needed to maintain the security and functionality of our platform. Affiliate and referral data such as referral source, actions taken after being referred, and associated tracking identifiers may also be collected. Payment credentials are collected and processed securely by our third-party payment processors such as Stripe or PayPal, and Nueva does not store complete credit card numbers or CVV codes.
In addition, our systems may collect information about your geographic location, browser type, internet service provider, referral and exit pages, clickstream data, device identifiers, operating system version, request types, and usage patterns. This may be stored locally on your device through browser storage or application data caches.
We use the information collected to fulfill and ship orders, process payments, communicate with customers regarding their purchases, respond to customer service inquiries, improve our website’s operations, manage affiliate relationships, detect fraudulent or suspicious activity, and comply with legal and regulatory obligations. We may also use your contact information to send administrative notices, transactional communications, newsletters, promotional messages, special offers, and compliance updates, with your consent where required. Nueva does not sell, rent, or license personal information for unrelated marketing purposes.
Nueva uses cookies, web beacons, pixel tags, and other tracking technologies to monitor system performance, assess site usage, improve user experience, track affiliate referrals and commissions, measure marketing campaign performance, analyze traffic and user behavior and detect technical or security issues. These technologies may help us recognize when you are logged into your account, tailor features based on your preferences, and compile aggregate usage statistics.
Cookies are small data files stored on your device, while web beacons and pixel tags are embedded technologies used to track website activity or email engagement. Anonymous identifiers may also be used when cookie technology is unavailable. You can configure your browser to limit or reject cookies, though doing so may impact site functionality. Some web browsers include a “Do Not Track” (“DNT”) feature. Industry consensus on DNT standards is not established, and while Nueva may respond to DNT signals, many websites do not. For more information about DNT, visit http://allaboutdnt.com.
We may disclose personal information to trusted third-party service providers that assist with order fulfillment, secure payment processing, website hosting, email delivery, affiliate management, or legal compliance. These providers are bound by confidentiality obligations and prohibited from using your data for unrelated purposes. We may also disclose information when required by law, court order, regulatory request, or to prevent fraud, security threats, or illegal activity.
By providing your email address, you consent to receive promotional messages from Nueva. You may unsubscribe at any time using the link provided at the bottom of each email. Even if you unsubscribe from promotional messages, we may still contact you regarding orders, account issues, or legal matters.
Nueva employs commercially reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure communication protocols, role-based access restrictions, and engagement with service providers that meet recognized security standards. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You use our services at your own risk, and you should not expect that your information will always remain private.
We retain account and transactional data for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable laws, including for accounting, tax, audit, or contractual obligations. Personal data is only retained as long as necessary to fulfill the purposes for which it was collected or as required by law, after which it is securely deleted or de-identified according to standard data lifecycle practices.
You may request access to, correction of, or deletion of your personal information by contacting us as per the ‘Contact’ section at the end of this Policy. We will verify your identity before processing such requests and comply with applicable privacy laws. Depending on your jurisdiction, you may have additional rights, such as objecting to certain data uses or requesting portability of your data.
Nueva does not sell products to minors and does not knowingly collect personal information from individuals under the age of 18. If we discover that such information has been collected, it will be deleted promptly
We may update this Privacy Policy from time to time to reflect changes in our operations, legal obligations, or data practices. Any updates will be posted on this page with a revised “Effective Date.” Continued use of our Site after a revised policy is posted indicates your acceptance of the changes.
This Privacy Policy is governed by the laws of the State of Delaware, without regard to its conflict of law principles. Any disputes arising from these Terms or your use of the Site will be resolved exclusively through binding arbitration in accordance with Delaware law. You waive the right to participate in class-action lawsuits or class-wide arbitration. If arbitration is not applicable, disputes shall be resolved exclusively in the state or federal courts located in New Castle County, Delaware, and you agree to submit to the jurisdiction of those courts.
For questions about this Privacy Policy or to exercise your privacy rights, please contact:
Nueva Global, LLC; Attn: Privacy Officer
11301 Metro Airport Center Dr, Suite 105 Romulus MI 48174
support@nuevalife.com
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